The Ugly Side Of Email,
Spam Email Marketing

CAN SPAM Act of 2003 (Official Summary)

The Controlling the Assault of Non-Solicited Pornography and Marketing Act requires unsolicited commercial e-mail messages to be labeled (though not by a standard method) and to include opt-out instructions and the sender's physical address. It prohibits the use of deceptive subject lines and false headers in such messages. The FTC is authorized (but not required) to establish a "do-not-email" registry. State laws that require labels on unsolicited commercial e-mail or prohibit such messages entirely are pre-empted, although provisions merely addressing falsity and deception would remain in place. The CAN-SPAM Act takes effect on January 1, 2004.

Recommended Resource 1: Cory Rudl makes over $2,400,000 a year from email! He has been called a marketing genius and has written a book devoted entirely to email marketing. Just visiting the page he sells it from is a lesson in marketing. Read more...

Recommended Resource 2: ProAutoResponder is the autoresponder service I use and recommend to manage email campaigns.

Recommended Resource 3: Use EzineAnnouncer to save time submitting your articles and ezines.

Recommended Resource 4:

SiteBuildIt! - Perfect if you are just starting out
SBI! is a product of Ken Evoy's SiteSell empire. It is an all in one package and what some people say represents the future of web hosting. SiteBuildIt is an excellent tool (combination of many tools really) for beginners. There are heaps of features:

• SBI! is an online service that provides you with an easy point and click interface for creating your own attractive and professional web site

• SBI! includes brainstorming tools for choosing your theme and keywords

• SBI! incorporates tools for search engine optimization

• SBI! auto submits your web site to the search engines and tracks search engine spiders and provides ranking reports

• SBI! includes domain registration

• SBI! includes web hosting of unlimited pages

• SBI!! permits unlimited bandwidth

• SBI includes unlimited autoresponders (a tool for sending email automatically when someone subscribes to your ezine, newsletter, tips etc)

• SBI! includes ad-campaign management

• SBI! includes click through analysis

• SBI! provides you with a linking service (very important for search engine rankings)

1. Buy a fresh opted-in list that has already been built by a third party service. Be careful though because some unscrupulous dealers may sell them to you AND 100 other people. A very reputable dealer is CoRegistrationServices.com.

2. The other option, which is more expensive, is to get a third party to subscribe people directly into your ezine or newsletter. When the subscriber opts-in it will actually be via a form that advertises your ezine. The best for this type of opt-in is LeadFactory.