Good Web Site Rankings - Page 1
If you are planning to get visitors
to your new site from the search engines then it needs to be optimized.
If its not you will be a long, long way from the top of the listings,
which is basically out in the cold with very few visitors.
Comprehensive SEO ranking advice
addresses a multi-faceted task that cannot be properly covered in
one article. But don't give up because you can achieve outstanding
results if you are prepared to do what it takes, even if you know
nothing right now. I know because that's the exact position I was
in when I created my first site; determined but quite literally
with no idea.
My first site was (and still
is) called www.home-gym-review.com, "home gym review" was also my main keyword phrase. Check
out how I rank on these major engines for "home gym review" (I'll admit that's not the most competitive of keywords but remember
I was a complete novice):
Google
SEO ranking advice
Yahoo
SEO ranking advice
Lycos
SEO ranking advice
MSN
SEO ranking advice
AltaVista
SEO ranking advice
Dogpile
SEO ranking advice
Did you notice I was 1st
on all of them? If you had scrolled down you would have seen in
most cases I have several (up to 4) listings in the top 10. Over
all my keywords and all the major engines, that site has about 100
1st place listings and 500 top 20 listings. If I can do it,
so can you.
I will go over some of the basic
principles and tell you a little about how I do it. Let's start
by discussing how the search engines rank web sites.
You may have noticed that for
each of those search pages you just visited, although the 1st place
was always me, after that the rankings were different. This is because
each of those search engines use a different algorithm (a process
or set of rules used to calculate or solve a problem) to determine
ranking, but there are obviously similarities otherwise I would
not be have been able to achieve such a consistent result. Therefore
if you know what these algorithms are you can build a search engine
friendly web site. Unfortunately, no one except for the search engine
engineers themselves know what these algorithms are. The best we
can manage is to guess results based on testing and the information
that is available.
This is how I do it:
-
Before I write each page
I decide what it will be about (pretty obvious).
-
I then go to Wordtracker
for SEO ranking ideas and use the free trial to search
for the best keywords to use. A KEI score of 100 or more is
good if there is not too much competition. You should only use
one keyword or one keyword phrase per page. Points 3 - 9 describe
where I put the keyword phrase.
-
I put my chosen keyword phrase
in the page HTML title (that will be the name of your page in
the search engine listings).
-
In the page URL.
-
In the page heading at the
top of the text. I also make it an H1 heading, if you don't
know what that means you'll understand once you start using
whatever software you have chosen; it's just a way of telling
the search engines those words are important.
-
Sprinkled throughout the
text, usually heavier at the start and lighter toward the end.
-
In any links leaving the
page (if possible).
-
In the alt tag of at least
one image (that's what you can see in the little pop-up window
if you hold the cursor over an image or when someone is surfing
with the graphics turned off, try it on the images at the top
of this page).
-
In the meta tags.
-
This next step has been the
most effective for me and the reason I have been able to get
such good rankings. For my final step I check my page with
WebPositionGold.
WebPositionGold is award winning software that critiques your
pages and gives advice on what you need to do to optimize them
for the search engine you are targeting (over 100 search engines
in total, including regional ones). And it will give you very
specific plain English advice on what changes to make. I had
no SEO ranking experience but by closely following the advice
was able to get excellent rankings. WebPositionGold will also
check your page rankings across all of your keywords in all
of the major search engines, submit your site to the major engines
and you can even schedule your web site to be submitted automatically
as often as you like.
The following points are those
exactly outlined by Trafficology.com (see resources below)
-
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Continue to SEO
(search engine optimization) Ranking Advice - Page 2
Written by Murray Hughes
007 Work From Home
Licensed To Make Money! - Learn FREE. Savage The Internet And Explode
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